Mix &
MatchBundles
A practical guide to creating product bundles that customers can customise. Learn how mix-and-match bundles work, how to build them, and how to use them to grow your ecommerce business.
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Types of bundles
Filled squares are what ends up in the order.
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Mix-and-match bundles
Customers pick a set number of items from a pool, for one price or discount.
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Build-your-own-box bundles
The same idea, presented as filling a box step by step.
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Fixed product bundles
You choose the contents. Customers buy the set as one product.
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Volume discount bundles
The price per item falls as the quantity rises.
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Subscription bundles
A selection repeats on a schedule, often with a chance to swap items.
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Gift box bundles
A curated or chosen set, packaged to be given.
By industry
Illustrative patterns you can adapt.
- Beauty and skincare
Choose any three products from a routine.
- Food and beverages
Build a six-item snack box at one set price.
- Gifts
Select products for a hamper with a spending range.
- Fashion
Put an outfit together across categories and sizes.
- Health and wellness
Pair supplements or essentials into a monthly set.
Featured guides
Mix and Match Bundles: The Complete Ecommerce Guide
What mix-and-match bundles are, how they differ from fixed bundles, and how to set the rules, prices and stock controls that make them profitable.
8 min readHow to Create Mix and Match Bundles on Shopify
What Shopify supports natively, when you need an app, and how to set up, price and test a mix-and-match bundle. Checked against Shopify's documentation.
7 min readHow to Create a Build Your Own Box Experience
Design a build-your-own box: selection rules, fixed-price boxes, minimum quantities, gift options, and the packaging decisions that protect your margin.
5 min readBundle Pricing Strategies for Ecommerce
Fixed prices, percentage discounts, tiers and minimum quantities, with worked examples of what each one does to margin, order value and unit economics.
6 min read
Free tool
Bundle profit calculator
Enter your price, cost and discount to see gross margin, the profit difference against selling items separately, and the deepest discount you can offer before you breach a minimum margin. It runs in your browser and nothing you type is sent anywhere.
Software
Our own product, so read this as a recommendation from an interested party.
This site is published by the team behind Kitenzo, a Shopify app for mix-and-match bundles. It's one possible solution if you need customers to build their own bundles. Our app comparison sets it alongside the alternatives.