About
A reference site for merchants working out whether to offer customer-chosen bundles, and how to do it well.
What we cover
Mix & Match Bundles explains how product bundles work: the rules that define them, how to price them, how they affect inventory, and how to build them. Our coverage leans towards Shopify, with notes on other platforms where their documentation lets us be specific.
The articles are meant to be useful whether or not you ever buy any software. The worked numbers are illustrative and labelled as such, and the bundle profit calculator is free and runs in your browser.
Who publishes this site
This site is published by the team behind Kitenzo, a Shopify app for creating bundles. We earn money when merchants use Kitenzo, so we have a direct commercial interest in part of what we write about.
You'll see that interest disclosed at the top of every article, in the site footer and wherever we mention Kitenzo. We link to Kitenzo with tracking parameters so we can see how many visits come from this site.
What that means for the content
We don't rank Kitenzo above competitors unless we can show why, and we don't claim tests, reviews or results we don't have. Our editorial policy explains how we check information and correct mistakes.
Articles carry an organisational byline because they are the work of the editorial team as a whole.